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Backpackers and Billionaires
It used to be that backpacking trips to Fiji involved a bus ride from Nadi to Suva, then a ferry to somewhere like Ovalau, Savusavu, Taveuni or Kadavu. No more. These days young budget travelers are lining up to go to the Yasawa Islands, a chain of...
BEIJING
Though Beijing is an ancient city, used as the capital by many warlords, yet its modern history as a capital begins in the Yuan dynasty (1271-1368) under Kublai Khan, the great grandson of Chengis Khan. Beijing was built for inspiration- to awe the...
Costa Rica Vacation Packages
Are you planning your next family vacation? Are you want to discover an exotic, wonferful and tropical paradise? You have to go to Costa Rica. Costa Rica offers plenty of pleasant choices like these, especially if you're interested in nature and...
Florida Lodging
Florida Lodging Sitting in your office surrounded by stacks of papers, looking out on that dreary rain or snow drenched day and dreaming of a blue, sunlit, cloudless sky where you don’t have to layer and on top of that remember your parka? Ah! What...
Trailing the Tiger !
So there are destinations and destinations, each offering their distinct USPs. Hot attractions that draw tourists seeking an ‘experience’ to carry home – a trophy to substantiate a battery of travel yarns. But in this craze for acquiring the best...
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"The Spirit of Romania" or an attempt to brand a country
What's the first thing that comes to mind when you hear the word "Romania"? Eastern European poverty? Gold Medal Gymnasts? Dracula?
One of the last things you might think of is travel and tourism, and a small Romanian based advertising company aims to change that with the help of a daring project – The Spirit of Romania.
Take several images signed by incredibly gifted photographers, mix them with catchy stories, travel journals, add a little bit of passion and voila! You have the perfect recipe for digitally branding a country as an amazing and unique travel destination.
This past June, Spirit Ad, a small, start-up advertising company located in Bucharest, Romania, launched the first stage of an online campaign meant to brand a country. A web site found at http://www.spirit.ro that aims to show people a different side of Romania. It aims to show the
beauty hidden inside this country that would make travelers tell their friends back at home that YES, this was definitely THE TRIP of my life.
The best people to promote a travel destination are of course the travelers that visited it. With that in mind, the website combines unbiased opinions and journals of the travelers who visited Romania with stunning images signed by some of the best Romanian photographers, and in depth articles covering from wide-known travel destinations to out of this earth places hidden only in the photographs of the lucky ones.
Another goal is to promote Romanian photography, and to that end you will find the largest online stock photography gallery with images exclusively devoted to Romania. These striking photographs show the natural beauty of a land few people know about. Until now.
About the Author
PR Manager, Spirit Ad
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